Introduction
Choosing to shop with MyLatinLady means you've placed a great deal of trust in us. In sharing your personal information we hope you in return benefit from a tailored and convenient shopping experience. With trust comes responsibility and we take this responsibility very seriously.
This privacy policy helps you to understand how we use your personal information and who we share it with. It applies if you shop on My Latin Lady website or if you share your personal information with us; for example if you contact us with a query or we send you marketing.
We change the terms of this privacy policy from time to time and you should check it regularly. The last updated date is shown at the beginning of the document. If we make any material changes we will take steps to bring it to your attention.
Who we are
We are MyLatinLady LTD (Company number: 14809794), when we say “we”, “our” or “us” in this policy we are referring to MyLatinLady.
We are the data controller, which means we are responsible for deciding how and why your personal information is used. We are also responsible for making sure it is kept safe, secure and handled legally.
We operate to the highest standards when protecting your personal information and respecting your privacy. If you have any questions about your personal information, or how we use it, you can contact us via email or What's App.
Your rights
You have a number of “Data Subject Rights”, we have explained below what they are and how you can exercise them. You can read more about these rights on the Information Commissioner's Office website at www.ico.org.uk .
- Right of access – You have the right to request a copy of the personal information that we hold about you.
- Right to rectification – If you think any of your personal information that we hold is inaccurate, you have the right to request it is updated. We may ask you for evidence to show it is inaccurate.
- Right to erasure – (also known as the Right to be Forgotten) - You have the right to request that we delete your personal information that we hold.
- Right to restriction of processing – You have the right to request we restrict or suppress the personal data we hold about you.
- Right to data portability – You have the right to ask us to electronically transfer your personal information to another organisation in certain circumstances.
- Rights with regards to automated decision making, including profiling – We sometimes use your personal information to make decisions by automated means. This involves us analysing your account activity including applications, orders, payments etc. We do this to confirm your identity, prevent and detect crime, and lend responsibly. This automated decision making is necessary if you would like to continue to shop with us online. You have a right to reject automated decisions, but it may mean that you can only shop with us in our stores.
- Right to withdraw Consent – Where we are relying on your consent for processing you can withdraw or change your consent at any time.
The above rights may be limited in some circumstances, for example, if fulfilling your request would reveal personal information about another person, if you ask us to delete information which we are required to have by law, or if we have compelling legitimate interests to keep it. We will let you know if that is the case and will then only use your information for these purposes. You may also be unable to continue using our services if you want us to stop processing your personal information.
If you have any general questions or want to exercise any of your rights, please contact us. In order to maintain the security of our customers' personal details, we may need to request proof of identity before we disclose personal information to you in response to any request.
We encourage you to get in touch if you have any concerns with how we collect or use your personal information. You have the right to lodge a complaint directly with the Information Commissioner's Office, the data protection regulator in the UK, you can do this by visiting the ICO website:https://ico.org.uk/make-a-complaint/
The lawful bases we use to process data
We will only ever process your information if we have a lawful basis to do so. The lawful bases we rely on are;
Contract – This is where we process your information to fulfil a contractual arrangement we have made with you.
Consent – This is where we have asked you to provide explicit permission to process your data for a particular purpose.
Legitimate Interests - This is where we rely on our interests as a basis for processing. Generally this is to provide you with the best products and services in the most secure and appropriate way, but not where our interests are overridden by your interests.
Legal Obligation – This is where we have a statutory or other legal obligation to process the information, such as for the investigation of crime or to meet responsible lending criteria.
Vital interests – This is where the processing of personal information is necessary to protect someone’s life.
The information we collect and how we use it
We collect and use the information that you provide to us directly, for example; when you register for an account; we use cookies and other similar technologies to collect information from your devices when you interact with our advertising or use our website (you can find out more information in our cookie policy); we keep records when you speak to our customer service teams; we take personal information from a number of third parties to help us manage your account and improve your shopping experience.
To process any orders that you place with us and to facilitate any returns (Contract)
- We take payment details to process payment for any credit or debit card orders you place with us. We share these details with our chosen payment processors (for example Paypal)
- We use your account information plus your chosen delivery address details to; deliver your purchases and keep you informed of their status,
- Our chosen payment processors may store your payment card details at your request to speed up your checkout in the future (consent).
To provide you with access to an account (Contract)
- To register an account with us we capture information such as your name, contact and delivery information, and a password to protect your account (account information). We use the same information on an ongoing basis to manage and provide secure access to your account, and provide you with the services you request.
To provide customer service to you (Legitimate interest)
- We keep correspondence (customer service records) when you contact our customer service teams or interact with us on social media. We use these customer service records to manage your queries or complaints effectively, for quality monitoring and to continually improve our services.
To personalise and improve your experience when you shop (Legitimate Interest)
We keep a record of how you interact with our website and any marketing you are exposed to, we use this data, along with purchase history, demographics, account information and third party information, to show you products and offers from across our brands that we think you will be most interested in and to tailor your experience.
We use your account information, information on the devices you use to access our sites and your interactions with us to operate personalised features across our websites, apps and communication.
To inform you about products and services that may interest you (Legitimate Interest)
- We use technologies such as cookies within digital marketing networks, ad exchanges and social media networks such as Facebook’s Custom Audience to get relevant marketing messages across to you and other customers. We share aggregated and anonymised information about the customer segments we are interested in reaching with advertising partners, so they can focus on showing adverts to those who are most likely to be interested in our products, services and offers, and to prevent them showing you irrelevant or repetitive advertisements.
- We share limited information with selected suppliers to enable them to identify new prospective customers on our behalf and to prevent us repeatedly advertising products or services you have already bough
- We receive information on how you interact with our adverts and content on third party websites and social media platforms (such as Google or Facebook) which we use to tailor the information that is displayed to you.
To keep in touch with you (Legitimate Interest)
- When you register for an account and shop with us we will keep you up to date with news of products and services including store events, offers, promotions and sale information - unless you tell us you don’t want us to through the “my account” or using the link in every email that we send to you.
- When we send you communications we use records of how you interact with our website and any other marketing we have sent to you, along with purchase history, to tailor the messages to include information you are most likely to be interested in.
- We use your account information to notify you about important service messages, such as material changes to this policy, product recalls or information about your account.
n.b. If at any point you have made amendments to your contact preferences in the “my account” section of our website, selecting to receive communications from us, we are operating under consent instead of legitimate interest.
To ensure the Website and the services we offer you operate properly (Legitimate Interest)
- We use cookies and other similar technologies to keep track of your preferences when using our site.
- We use other cookies and similar technologies to help us understand how you use the site, this allows us to optimise your shopping experience and continually improve our site.
- We gather information about the devices you use to access our sites (desktop and mobile) for example your IP address and device type, to ensure the site is secure and works across multiple platforms.
- We use information for logistics planning, demand forecasting, management information, dealing with errors on our site, and general research and development.
To develop and improve our products, range and services (Legitimate Interest)
- We may contact you to take part in customer satisfaction surveys, if you respond we collect your feedback and contributions (customer feedback). We use this information to develop the services we offer.
- We use information about how you browse and engage with our website to improve our websites.
- We use all information, including third party data in the development of new products, services and systems to ensure they work as expected and will be useful to our customers.
To prevent and detect crime and other incidents (Legitimate interest/Legal obligation)
- We use your account information, order history and payment history to assist in monitoring for fraudulent transactions or suspected money laundering.
- When you register an account or contact our call centres we use your account, application and purchase history information to confirm your identity.
- We use device identifiers and IP addresses in fraud prevention and investigation, and to maintain network and data security.
To fulfil our legal obligations (Legal obligation)
- We use your data to ensure we comply with any requirements imposed on us by law or court order, including disclosure to law or tax enforcement agencies and authorities or pursuant to legal proceedings.
- We will share data with regulatory and other official bodies if they make formal requests.
- We will maintain records to meet regulatory and tax requirements.
- We will use your account information to contact you in connection with product recalls or other similar product quality issues and to comply with our legal obligations in connection with the sale of age restricted products.
How long we keep your data for
We keep your personal information as long as you are a customer of ours and generally for 7 years afterwards to comply with legal requirements. During that time we take steps to remove any personal data as soon as we no longer need it. We consider you a customer:
- as long as you hold an account (subscription plan),
- for 2 years from the point you last made a purchase from our website
- during any time we are managing a customer service request from you.
Third parties we share data with and receive data from
- Delivery Partners – Helping us to deliver the goods you order to you including our brand partners that dispatch and deliver goods to you directly.
- IT Companies – Supporting us in maintaining our website and other business systems including; providing phone lines, data storage facilities, and providing and supporting Cloud based infrastructure used in providing our products and services.
- Marketing Companies and Online Advertising – Helping us to manage our electronic communications to you and to help us show you the advertising you are most likely to be interested in, Companies that provide marketing and advertising assistance (including management of email marketing operations, mobile messaging services such as SMS, and services that deploy advertising on the internet or social media platforms, such as Facebook and Google) as well as analysis of the effectiveness of our advertising and communications campaigns.
- Consumer profiling organisations – These organisations provide demographic or other data to help better understand customers' demographics, lifestyles or shopping.
- Payment processors – Payment card processors to process credit and debit card payments and store payment information; for example Paypal.
